On September 3, French artist Booba performed to a sold-out crowd at the national Stade de France in Paris. For fans who couldn’t attend in person, the event was simultaneously live streamed to screens around the world. Powered by Kiswe Live, thousands of people tuned in to watch the concert and interacted live with each other through the chat function. Fans were able to purchase tickets and watch the livestream directly on Booba’s website and buy exclusive artist merch. Additionally, the event integrated blockchain technology as holders of Booba NFTs from his “TN” title release were able to watch for free and access exclusive content. 

The Kiswe Live platform also enabled a superior viewing experience with a multiview feature so that audiences could choose their viewing experience, along with high-quality resolution and low latency streaming.

The live music industry has seen a number of emerging technologies arise in the past year, ranging from metaverse performances to interactive experiences driven by fans. Artists like Booba are continuing to push the envelope and drive the future of live music by experimenting with NFTs and hybrid models for concerts.